Targeted Display Ads | Geo | Native
Why use Programmatic Display?
There is no better way to reach new potential customers than with programmatic display advertising. Simply put - these are the ads that follow you around based on what you research, read about and buy. “Programmatic” can be a bit of a black box, but we make it easy with our bundled competitive blend. This combines the power of demographic, geographic, content and behavioral targeting with a retargeting ad group to engage new users and then serve them ads after they leave your site. Targeting segments can include everything from age, gender, household income to interest in a Chevy Tahoe or purchase intent for a used car. Our Competitive Blend puts your campaign’s best foot forward to produce results and draw in new customers who are already interested in your products or services. The dynamic ad units allow you to introduce your brand to these interested customers and retarget them with messages to take action. Each impression counts - reaching relevant potential customers. And then, you can also measure engagement through clicks and potential conversion tracking, if applicable.
When using Content Targeting, we are purchasing inventory by the type of site categories like News websites, Real Estate websites, Credit & Lending websites, etc. When using Behavioral Targeting, we are purchasing inventory utilizing data providers who aggregate a user’s online and offline behaviors to build a targetable user segment.
We will serve 50,000 impressions per month at the starting price for this product. Once the order is submitted, you will receive an email from the Support Portal that will serve as the communication center for the campaign. A campaign manager will reach out through this email to confirm all campaign details, confirmation of campaign activation, as well as any/all other communication tied to the campaign. We have a 3 business day turnaround time to launch campaigns once all assets are received. The product will activate only when the campaign is ready to begin.
Site retargeting is sending ads to unique visitors that have been to the advertiser’s website. A pixel must be placed on the advertiser’s website in order to execute site retargeting. We always recommend placing a pixel early so that we have time to gather a pool of unique visitors to initiate site retargeting when a campaign goes live.
Do you create the display ads?No, but the 'Digital Ads: Creative' product in the Marketplace can build or create the display ads for you. $80 add-on
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- Pre-bundled for convenience - we take the guesswork out of what targeting tactics to deploy for success.
- Verified tracking - our team will provide and test to be sure your retargeting pixel is properly firing before setting the campaign live.
- Transparent results are available in our live dashboard, including on what websites your ads served, when they were seen and whether a customer took action, if conversions are enabled.
- Robust data elements - our dashboard can show which ads are garnering the most engagement and clicks.
- 5 conversion points - are included in our tracking, allowing you to track engagement, interest and action.
- Campaign optimization - our campaign managers are incentivized to hit key KPIs like foot traffic and click-thru rates. This ensures a real human is paying attention to your campaign performance.